May 20, 2008 8:52 AM PDT

The Wii is still sold out

On Monday, we reported on the Wii Fit shortage. But believe it or not, the actual Wii console is still in short supply, a year and a half after its release. If you're like us, you figured that after the holiday season the overwhelming demand for the Nintendo Wii would finally let up and you'd finally be able to buy the console easily online and in stores. However, the Wii is still essentially sold out online; we couldn't find the console available to buy from major retailers like Amazon.com, Best Buy, and Circuit City. We did find a few places where you could buy a Wii, but they required you to buy an expensive bundle, like GameStop's $400 bundle or Wal-Mart's $500 bundle. According to Wii Tracker.com, you can't buy a Wii online for less than $390.

We contacted Nintendo for a comment on the persistant Wii shortages. Here's what the company said:

No home console has ever sold so fast for so long. We planned for big numbers--but not necessarily historic ones. We're doing everything we can. In fact, Nintendo recently forecast that for the fiscal year that began April 1, 2008, worldwide shipments for Wii will increase to 25 million from 18.61 million this past fiscal year. This summer, Nintendo will raise production to 2.4 million systems per month.

That extra production should help the shortage, but who knows if it's enough to handle demand. And while Nintendo claims it is doing everything it can, that's a little hard to swallow now that the company has had plenty of time to ramp up production. For what it's worth, other consoles are readily available online, with both the Xbox 360 and PlayStation 3 available at Amazon. And Nintendo's other popular platform, the DS, can be ordered in a variety of colors.

When do you think the Wii will be in ready supply? Does anyone think Nintendo is purposely creating an artificial shortage? (We don't.) Does anyone have any tips for Wii seekers?

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Add a Comment (Log in or register) 203 comments (Showing first 20 comments)
by Rod Roddy May 20, 2008 9:35 AM PDT
I think the shortage might be a strategy on Nintendos' part, of course we'll never know for sure. As a Wii owner, I feel Nintendo needs this business model, as they do not have nowhere near the amount of quality games as Xbox, and PS3. Nintendo needs to drop the "wholesome act", and start putting out quality games (Gears of war type) instead of "gimmicks" that use the Wiimote, or some other odd way of playing games.

I have to be honest, since I got my Wii in November '07, I've played it only 12 TIMES--there just is'nt anything there (or in stores) to keep me on for any amount of time, or to get me to play for that matter. Sure it has it's moments, ie; Everybody votes channel, and the Mii network are a lot of fun but these are essentially family/group apps and are only fun for a while, maybe I should have bought an Xbox?
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by Rowbert May 20, 2008 10:04 AM PDT
I was amazed when I arrived an hour before Target opened just to stand in line with 8 others wanting to buy a Wii. This was on Sunday, May 18th 2008, a year and a half after the Wii launch. I was able to buy a Wii, but no where else in Central Florida has them.
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by 8bithack May 20, 2008 11:36 AM PDT
Saying "nintendo should have been able to deal with this sooner" shows ignorance to a good business model. Nintendo has had a STERLING quality and reliability reputation for ages. Save for the design flaw in the original NES, most all of my Nintendo products still work like new. Nintendo's quality assurance is unquestionable, and were they to rush getting new lines and factories up and producing or deal with additional business partners with less than stellar reputations and facilities, the results could be unacceptable. You need only talk to Microsoft or Harmonix about what happens when you force and rush hardware production without mature design, test, and QA processes.

Beyond that, opening new factories and lines to drastically up production incurs a significant fixed cost that can become a burden once demand eventually tapers off. You can't "un-build" a factory.

There's no reason to intentionally keep supply constrained when demand is continually un-met, however, there is every reason to not rush out and overproduce to satisfy demand in 2008 when you will have a surplus of resources wasting money in 2010 unless the money that stands to be gained is so significantly compelling that you can't afford NOT to build one. I am quite sure that Nintendo has done the math. Sure, 360 and PS3 are readily available, but there are clear reasons for both, and both were outsold combined last month by Nintendo's juggernaut.
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by ptkdude May 20, 2008 12:15 PM PDT
The Wii shortage in the United States is all about the dollar. Check Amazon's foreign stores, and they have plenty in stock. Why? Because the dollar is so weak. In order to keep the retail price where Nintendo wants it, they end up making less profit when they export units to the US. The Pound and the Euro are much stronger, so when they sell units in those areas, they see higher profits. I honestly don't blame them; I'd focus on markets where I'm making more money.
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by adub4185 May 20, 2008 12:49 PM PDT
If you are in the Corsicana, TX area, they have them readily available at the WalMart. I called up on mother's day while i was in town (i live in Dallas) and they had three or four of them on the shelf. They made me buy an extra controller, but i would have done that anyway. i would call first if you are considering making the trip over there though...
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by vchhahira May 20, 2008 1:19 PM PDT
In the Overland Park, KS area, they are at Best Buy and Walmart (as of Thursday of last week).
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by sefuly May 20, 2008 1:31 PM PDT
I used to work for a major retailer, the demand is just overwhelming. It didn't matter how many wii's we received. It was sold out in about an hour, even with shipments of 80 to 120 units. There were always a line outside the store. Do I think Nintendo is holding back production to drive demand, I personally don't believe it. I don't think a video game company of that stature would do that. Is it possible, yeah like 1% but again I highly doubt it. Demand for the Wii would still be high even if they shipped units to stores every week. Wii outsold xbox360 80 to 4 and for ps3 80 to 1, it's mind boggling and i'm not exxagerating. I must agree with an earlier reply that there are a bunch of low quality third party games, and the only really good ones are the ones by nintendo. I personally only like the Wii for the ability to download oldschool games. It's such an awesome feature, oh yea backwards compatibility too. Playing the original street fighter 2 was just awesome. So in conclusion kudos to nintendo for producing such a highly intuitive system that will still be in high demand for at least a year or more. Oh yea and just for the record I don't own a Wii, just played it at my friends house, I'm going with the new metal gear bundle for ps3. Dueces
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by scottpee May 20, 2008 1:37 PM PDT
i was just in europe last week and there were plenty to be had. they're not sending them to the US because the sales are so much more profitable in other areas.
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by royauty May 20, 2008 1:53 PM PDT
Exactly! The Wii is so successful because the price that Nintendo picked is too low. As the burgeoning re-sale market shows, they could easily have gone for a 300 dollar price-point. It would have been more profitable for them and demand probably would remain high. Actually, given the ridiculous decline of the dollar, they should consider jacking up the price even at this stage. No-one questions the fact that other imports (cars, certain foods) are going up in price. It's time for Nintendo to start profiting from the Wii, instead of the parasites that skulk around on Ebay.
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by TonyAlto May 20, 2008 1:55 PM PDT
I don't think nintendo is creating a false demand. The problem is that the system is so widely accepted that everyone wants one. For example my 65 year old parents who haven't had children living in there house for 12 years bought a Wii this past weekend.
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by mreal03 May 20, 2008 3:05 PM PDT
its totally ridiculous. The Wii cost less to produce therefore its at cheaper retail cost. The XBOX 360 and PS3 are both cost more to produce but still they have a lot more units out. Nintendo acts like they are the good guys and doing everything they can but i highly doubt it. They are the hustlers of the gaming world. Messing with people and telling them that they are doing everything they can to keep up with demand. Nintendo are liars and bullies!
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by mswete7 May 20, 2008 3:06 PM PDT
I didn't come up with this theory, but I truly believe this is the case, that Nintendo is purposefully not giving the US as many consoles as maybe it should. Instead it is shipping more over to Europe. This is because of the weak dollar and strong euro. If Japan sells a Wii for 249 euro, the conversion to yen is 40,377. To sell a Wii for $249.99 gives Japan only 25,907 yen, WAY below what they could be getting if they ship the Wiis west instead of east. It's simple economics. By doing this, they're quelling demand for the Wii in Europe and waiting out the economic slump in the US until the dollar is stronger. However, demand in Europe is settling, so we should be getting more Wiis soon.
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by pezman77 May 20, 2008 3:39 PM PDT
Saw a stack at Best Buy just yesterday . And I know that Gamestop, EB Games, and the like receive Wii shipments weekly, which is how I got mine during the Christmas rush this past year.

I think that it should be relatively easy to find one now at the Brick and Mortars, and there is no need to buy a bundle.
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by onesixski May 20, 2008 7:08 PM PDT
If you guys have family in the military or are in the military go to the PX/BX, most of us don't buy that stuff as often as civilians, I mean everytime I go it's in stock. If you live in NC go to the Camp Lejeune USMC PX, that's the specific one I'm referring to but in my experience everywhere I've gone doesn't have a problem keeping good items
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by mdespark May 20, 2008 7:13 PM PDT
If are in NYC you can go to the Nintendo store in Rockefeller Center they are on sale everday I picked up one today.
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by achroous May 20, 2008 7:47 PM PDT
HA! you must not have visited a target lately :p i've been to five of them this past month here in h-town and each one has at least 3.
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by sting7k May 20, 2008 8:54 PM PDT
I have wanted to get a Wii since it was released. I have never seen one on the shelf in my area at dozens of stores. I live in MD and I was visiting my brother in St. Augustine, FL and I finally found one on the shelf at a local Target, had it shipped back home and I finally got one. This was 3 weeks ago, I still have not seen any at my local stores while I was getting accessories.
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by Bacalhau May 20, 2008 9:19 PM PDT
people should read about the toyota manufacturing system, just in time, lean manufacturing and the all around japanese production model.
the way nintendo manufactures is based on many diferent concepts used by many japanese companies.
sure nintendo must be shipping more to EU since the dollar is so weak right now, after all nintendo is a bussines and it works on a profit. but it works with a projected demand, an american company would produce at its maximum capacity and create the demand, the japanese model works with the pull system, in which the market pulls the production. obviously the demand is there, and nintendo must have projected the demand way wrong! but it cannot simply ramp up production because in the japanese model the companies work with a risk sharing system, in which all partners share the risk but also share the profits , so nintendo can't force a partner to change its current production system and nintendo won't go after a diferent partner just so nintendo can sell more products
yeah, whatever...
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by Indigo_Blue_X May 20, 2008 9:53 PM PDT
Wii Sold out? I just recently purchased my Wii from a GameCrazy store here in Arizona for $249! It included the Wii sports. And with the purchase of Super Smash Brothers Brawl, it all came out to $357! $390?? $400?? $500. Pfft.
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by irhfah May 21, 2008 3:47 AM PDT
Hi All,

I live in IL, and on Friday I went to Sam's and saw on the door a sign that stated, Wii's are in stock. I walked back to the section and pulled a tag. There were tons of tags left. Try some of the discount stores, I have had luck there finding items.
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