February 11, 2008 2:35 PM PST

Netflix says no to HD DVD

HD DVD's coffin gets another nail.

Word was out this morning that Netflix was giving up on HD DVD, but now Netflix is getting personal about it. I just received the following e-mail:


Dear David,

You're receiving this e-mail because you have asked to receive high-definition movies in the HD DVD format. As you may have heard, most of the major movie studios have recently decided to release their high-definition movies exclusively in the Blu-ray format. In order to provide the best selection of high-definition titles for our members, we have decided to go exclusively with Blu-ray as well.

While we will continue to make our current selection of HD DVD titles available to you for the next several months, we will not be adding additional HD DVD titles or reordering replacements.

Toward the end of February, HD DVDs in your Saved Queue will automatically be changed to standard definition DVDs. Then toward the end of this year, all HD DVDs in your Queue will be changed to standard definition DVDs. Don't worry, we will contact you before this happens.

You can click here to change your format preferences.

We're sorry for any inconvenience. If you have any questions or need further assistance, please call us at 1 (888) 638-3549.

-The Netflix Team


While I'm often accused of being a Blu-ray supporter (I think this e-mail proves I'm not as one-sided as some people might think), the note actually makes me kind of sad. The fact is I'm much more of a renter than a buyer. I always thought (naively) that if I got a hankering to watch an HD DVD on my XBox 360 HD DVD player, I would be able to rent it from Netflix--even if HD DVD went down. Not so much anymore.

Is this the final nail in the coffin? Well, couple this Netflix announcement with Best Buy's announcement that it "will recommend Blu-ray as the preferred format" and the end looks very near. Of course, HD DVD fans can remain in denial.

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Add a Comment (Log in or register) 37 comments (Page 1 of 3)
Feel kinda bad myself...
by MATTAND February 11, 2008 3:24 PM PST
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Kudos to Netflix
by commorancy February 11, 2008 3:57 PM PST
It was inevitable that if the HD format war had continued, consumers would abandon both formats and wait for downloads. It's actually a good thing that places like Netflix and the movie studios are taking the hard line. That doesn't mean I prefer the Blu-Ray format. I just prefer that at least one of the formats survive and frankly I don't care which one. I'll buy into whichever format wins.. and I think most consumers are basically in this boat. Kudos to Netflix for making the hard choice. -- Brian W.
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I think it's safe to say: Finally it's over!!
by 7aji88 February 11, 2008 5:44 PM PST
with WB and Net Flex only using Blue Ray, I think the new HD format war should be over and consumers can buy their new players.
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Blockbuster, and now Netflix...
by Wes3000 February 11, 2008 8:50 PM PST
You cannot even RENT an HD DVD! It's all Blu-ray. It's all over. We just need Toshiba to turn out the lights and let the last 2 studios out of their sinking cages.
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Netflix is only hurting themselves!
by AnthonyNYC February 11, 2008 9:17 PM PST
I too received the note today and wrote back, same as them, when my current que is empty i will be cancelling my Netflix account. This way i can continue buying HD-DVD's for my collection and instead of renting, i can preview the movies ONDemand before purchasing. Costco has Toshiba HD-DVD players for sale today for $129 with free HDMI cable and 2 free movies inside box (plus 5 rebate) and right next to them is a BluRay player for $379 on sale with nothing extra, Sony knows HD-DVD would have become the new standard if left to free market economics, so it is doing everything and anything to scare people that movies won't be available for them. I hope this scare tactic backfires on them, and people continue to buy HD-DVD players and force the studios to sell movies on the format or regular DVD stays the standard with upconverting players selling like hotcakes under $100. Either way, So long Netflix, it was good while it lasted. AnthonyNYC
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Blu-Ray? No way!!!!
by trryan2001 February 12, 2008 12:12 AM PST
Do Blu-Ray machines play the current DVD format? No they don't. Do they deliver a better picture or sound than HD DVD, I don't think so, 1080p is the max. The HD DVD players play the existing format and upscale it to boot. This is how the studios and Sony create a new market by making our exisitng DVD collections unplayable on the new hardware. I'm canceling my Netflix account before the next billing and hope a few million other consumers do the same.
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SOME PEOPLE JUST DON'T GET IT...
by Barçafan February 12, 2008 4:52 AM PST
For those that do not believe or refuse to accept it: HD DVD is over, se acabo, finito. Don't you get it? As much as you might love and be loyal to HD DVD, they've lost. Move on, life must continue. Just stop crying and get a BD player. And not, Netflix is not going out of business because a few sad and angry HD DVD supporters are canceling their memberships. By the way, there are MANY more Netflix members that have BD as the format for HD movies. So, if you are so upset with Sony for being the winner, you can always watch standard DVDs and VCR tapes. But watch out, because some of those might be Sony movies...
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Why did Blu-ray win?
by iconoclast04 February 12, 2008 5:20 AM PST
Did Blu-ray win because of customer demand? Well, maybe in part. Did it win because of superior technology? Not really, particularly since it's not even a settled standard yet. I would say the biggest reason is that Sony leveraged its PS3 and its movie studios to thwart the competition. That's fine. But it's also the kind of thing that rabid anti-Microsoft people would scream bloody murder about. Think about that the next time you start complaining about an MS 'monopoly.'
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I will still wait
by labazzo February 12, 2008 6:15 AM PST
I don't care who wins. I will not be buying a Blue ray player any time soon. If they can't play my regular DVD's and upconvert then no buy here. All my old movies probably will not be coming out on Blue ray any time soon. As long as Standard DVDs are made, That is what I buy. My upconvert DVD player does a nice job for me.
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See how misinformed folks are.
by portcityjames February 12, 2008 6:20 AM PST
One poster actually said that Blu Ray players don't play current DVD's. That is so misinformed that it's laughable. Before you knock Blu Ray, why not get all the facts. YOU CAN PLAY current DVD's on a Blu Ray player and all you folks canceling your subscriptions, you'll be back as soon as you finally accept the fact that HD-DVD is dead and you buy a Blu Ray player. I don't care how much you say you won't, YOU WILL. It may not be today or soon but if it is the standard, YOU WILL BUY ONE. And if you want to rent movies, you will either go to NETFLIX or BLOCKBUSTER. For some reason you folks think you canceling your subscription will make Netflix change thier mind. While your at it stop shopping at Best Buy, Target and Wal Mart while your at it as they all prominently have more Blu Ray then HD-DVD support. Grow up and accept the loss and move on. You guys sound like little sulking children. "If I can't play you can't use my ball". LOL.
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