February 7, 2008 8:45 AM PST

Modu phone: Evolution of exchangeable covers

(Credit: Crave UK)

We were recently contacted by a PR man so excited by what he was going to tell us that we actually thought he was going to pass out. But as he managed to string a few sentences together we realized what he was so excited by--the Modu phone.

It might not look like much, but it's a very interesting concept with masses of potential. Better yet, it's not just a concept: This thing really exists and will be out later this year. So why are we so excited by a tiny phone with a strange looking keypad?

Think of this phone as a SIM or memory card. Imagine you could turn it into a multitude of different phones or devices, without needing to pay as much for those devices as you would if they were standalone products--sounds interesting, right?

On its own, the Modu phone might not have a standard keypad, but it will still make calls. Put it into a "sleeve" or "jacket" (which are essentially cases), and you can turn it into a multitude of different devices. View some of the options here.

(Source: Crave UK)

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