November 20, 2007 12:26 PM PST

'Rock Band' launches, 'Guitar Hero' trembles

One hundred fifteen million dollars.

That was how much revenue Activision's Guitar Hero III: Legends of Rock brought in in its first week on the market recently.

But the Guitar Hero franchise, which Activision bought in 2006, has lost its monopoly as the only major video game giving users the fantasy that they can join Steven Tyler or Bono onstage.

'Rock Band' includes dozens of hit songs, including one by the Rolling Stones.

(Credit: Amazon)

That's because Harmonix, the studio that developed the original Guitar Hero, has finally launched Rock Band, its own version of the rock star genre game, and the market is likely to heat up pretty quickly.

Many Guitar Hero fans still consider Harmonix--which is owned by MTV--the real deal, and so many of them are likely to eschew the new Guitar Hero in favor of Rock Band. Others will choose both games, and I can imagine dueling Guitar Hero, Rock Band competitions in bars, at parties, and even on TV.

Well, maybe not on TV.

It will be very interesting to see if Rock Band can come anywhere near the first-week sales figures of Guitar Hero III. My guess is it won't get there, only because of the name-brand recognition of the latter. But I'm willing to be surprised. There's definitely something to be said for true bloodlines, which is what Rock Band and Harmonix have going for them, even if they doesn't have the hit name anymore.

Either way, competition is good, and the end result is likely to be stronger versions of the games when both Activision and MTV issue the next iterations of their dueling titles.

Stand back. It's going to be guitar battles to the death.

Originally posted at Geek Gestalt
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Add a Comment (Log in or register) 8 comments (Page 1 of 1)
Yes, you *would* be suprised!
by The Noble Robot November 20, 2007 1:11 PM PST
For all your trite analysis, there is no more information in your post than "Rock Band was released today." Is this what passes for an "article" on Crave? Surely "Rock Band" is the more original and unique of the two competitors, but you seem to hand GHIII a sales victory based on "name recognition" alone, while forgetting that it also costs about half as much as Rock Band and only requires one player, not four (with one person singing karaoke) to get the full advertised experience. Not only that, you seem to completely miss how much of Activision's major GHIII bankroll was made with the Wii and PS2 versions of Guitar Hero (accounting for more than half of its sales), two platforms which Rock Band does not support. You would be more than "surprised" if Rock Band manages to sell more copies than GHIII, I can tell you that much.
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Yes, you *would* be suprised!
by The Noble Robot November 20, 2007 1:11 PM PST
For all your trite analysis, there is no more information in your post than "Rock Band was released today." Is this what passes for an "article" on Crave? Surely "Rock Band" is the more original and unique of the two competitors, but you seem to hand GHIII a sales victory based on "name recognition" alone, while forgetting that it also costs about half as much as Rock Band and only requires one player, not four (with one person singing karaoke) to get the full advertised experience. Not only that, you seem to completely miss how much of Activision's major GHIII bankroll was made with the Wii and PS2 versions of Guitar Hero (accounting for more than half of its sales), two platforms which Rock Band does not support. You would be more than "surprised" if Rock Band manages to sell more copies than GHIII, I can tell you that much.
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Better than the article
by dizzledorf November 20, 2007 1:18 PM PST
Well said, Noble Robot. You provided more information than the original article!
Reply to this comment
Better than the article
by dizzledorf November 20, 2007 1:18 PM PST
Well said, Noble Robot. You provided more information than the original article!
Reply to this comment
Correction...
by epitone November 20, 2007 2:01 PM PST
Rock Band does support the PS2; that version just isn't being released until late December.
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Correction...
by epitone November 20, 2007 2:01 PM PST
Rock Band does support the PS2; that version just isn't being released until late December.
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PS2 version?
by The Noble Robot November 20, 2007 2:21 PM PST
Really, I didn't know that. Just goes to show how Crave readers are more knowledgeable than Crave staff... ;-) I stand corrected, but my point about platforms still stands. The Wii pulled in a healthy chuck of GHIII sales, second only to the Xbox, and that figure won't be included in Rock Band sales. As for the PS2 version, it will be interesting to see how well that sells. It will probably do well, despite it costing 50% more to buy the game than it does to buy the console itself!
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PS2 version?
by The Noble Robot November 20, 2007 2:21 PM PST
Really, I didn't know that. Just goes to show how Crave readers are more knowledgeable than Crave staff... ;-) I stand corrected, but my point about platforms still stands. The Wii pulled in a healthy chuck of GHIII sales, second only to the Xbox, and that figure won't be included in Rock Band sales. As for the PS2 version, it will be interesting to see how well that sells. It will probably do well, despite it costing 50% more to buy the game than it does to buy the console itself!
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