June 13, 2007 11:15 AM PDT

The iPhone requires an iTunes Store account

One of the first things you'll need to do with your new iPhone is register with the iTunes Store in order to activate the handset.

If you want the iPhone, you'll need to sign up with the iTunes Store.

(Credit: Apple)

Apple revealed the requirement in an e-mail sent Tuesday to those who had registered to receive e-mail updates on the TMHGIH (The Most Hyped Gadget In History). Presumably, most of the iPhone early adopters will be Apple devotees with current iTunes Store accounts, but for those who don't have an account already, have your credit card ready during the iPhone setup process.

Why would Apple do this? For one thing, iTunes is the application that will handle e-mail syncing between the iPhone and a Mac or PC, so registering the device with the iTunes Store might make it possible to wirelessly sync e-mail. But it also gives Apple a way to promote iTunes in front of iPhone users who might also sign up for a Media Max account from AT&T, the exclusive carrier of the iPhone. Usually the carrier controls the services available on a phone, but Apple appears to want that software and services relationship all to itself.

Originally posted at News Blog
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Add a Comment (Log in or register) 5 comments
No complaining here...
by FroZone June 13, 2007 11:27 AM PDT
Did anyone expect to use the iPhone without iTunes, and (gasp) NOT have a free iTunes Store account? Also, I would much rather deal with Apple's multimedia offerings than AT&Ts under-featured and overpriced "media packages"... ugh...
Reply to this comment
This is not a suprise
by V1B3 June 13, 2007 2:03 PM PDT
This is not really a big suprise. I think they just want to make sure that everyone
knows that iPhone and iTunes are related.
Reply to this comment
Not everyone has a credit card
by stevie mcnasty June 14, 2007 2:20 PM PDT
What about those who don't own a credit card. Apple is cutting out the teen market with this desicion. Hopefully a free account can be created or mom & dad will have to give up the credit card numbers.
Reply to this comment
Too many "lock ins" ...except in China...
by jonathanchambers June 14, 2007 8:18 PM PDT
So how many accounts and contracts do you need to have in order to own an
iPhone? Apparently you need a credit card, a 2 year contract with AT&T, and
also an iTunes account. Regardless of the services that are tethered to AT&T,
it's no wonder that Chinese pirates have already started to sell knock-offs (yes,
that run on OSX) that aren't bogged down in any of this nonsense.
Reply to this comment
AT&T contract is the deal breaker for me.
by dkarageo June 17, 2007 9:40 PM PDT
Here on Long Island, NY, having an AT&T cell phone account is about as useful as talking to your friends through tin cans connected by a long piece of string. It's literally inoperable around here. The main carrier that works around the NY metropolitan area is Verizon Wireless, and it's already a known fact that they and Apple couldn't come to a deal. So no iphone for us Long Island-ers
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